“We harm nature by what we add to it, how we alter it, and what we take away.”
Yvonne Chouinard & Vincent Stanley, The Responsible Company
Not just another…
At BLOOM, we’re passionate about innovation, the environment, and performance. We’re actively proving that environmental responsibility is not an inconvenient trade-off for companies looking to do the right thing—nor does it come at great cost. Driven by strategy, ingenuity, and a healthy disrespect for the status quo, we’re helping companies take steps to lessen industries’ collective environmental footprint, while engineering performance-driven goods at competitive price-points.
For us, that’s the totality of sustainability—ensuring an economically viable solution by utilizing a renewable feedstock that mitigates environmental disruption. This means that all industries have opportunities to make a positive change, no excuses.
Sourcing our algae
We source our algae from freshwater sources, like lakes and ponds, at high risk of algal blooms. By harvesting excess algae from existing at-risk waterways, we help:
- Remediate water by cleaning and recirculating fresh water back into the habitat
- Keep ecologies in balance
- Protect plant, animal, and human life who rely on freshwater sources for survival
- Utilize a GMO- and pesticide-free feedstock
- Aid carbon dioxide sequestration
- Reduce dependence on non-renewable oil, a key ingredient in conventional EVA foams
Why we don’t farm our own algae
The rise in global temperatures, excess nutrient runoff, and human activities like overfishing have contributed to an uncontrollable rise in algae growth—harming plant, animal, and human life—and greatly impacting aquaculture industries. Growing our own algae in large tanks is a costly endeavor that does nothing to solve the world’s growing algae problem.
Introducing genetically-modified strains of algae into an ecosystem (should it leak into the environment), may also cause more harm and be difficult to control. No thank you. We have an overabundance of a highly renewable non-food feedstock wreaking havoc on our waterways. Let’s turn that negative into a positive, performance-driven economic masterpiece of innovation.
BLOOM vs. conventional flexible foam
|Environmental Attribute||Conventional Foams||BLOOM Flexible Foam|
|Resources||Uses petroleum, a non-renewable resource||Between 15-60% renewable content (formulation specific), and reduces dependence on oil|
|Carbon Sequestration||None||Algae sequesters large quantities of CO2 and is fast growing. Harvesting the algae from problem areas helps mitigate overgrowth that leads to algal bloom.|
|Water remediation||None||Our harvesting process safely cleans and recirculates fresh water back into the waterways from which our algae is harvested|
|Innovation||None||The first innovative and environmentally-aware solution in flexible foams in 50 years. BLOOM sets a new standard of quality and authenticity through leading environmental goods|
|Biodegradable||No||No. BLOOM foam is a new algae-EVA hybrid polymer. Our foams contain between 15–60% algae biomass in the final formulation. Our lab is currently working on producing a commercially-viable 100% biodegradable foam that does not impede performance|
Lifecycle Assessment Overview
In keeping with our transparency in supply chain initiatives, BLOOM has commissioned a complete third-party Life Cycle Assessment (LCA) for Cradle-to-Gate with EarthShift. Among other positive environmental attributes, the LCA determined through comparative analysis that there are between 20–41% fewer environmental impacts when comparing BLOOM foam to ubiquitous EVA foam. These reductions were in all major categories, including: Ecosystem, resources, cumulative energy, climate change, and water.
For more information regarding the sustainability of our product and harvesting process, please visit our FAQ page.