Press Release: Surftech x BLOOM Collaboration on Standup Paddle Traction

SAN DIEGO (July 20, 2017)—Carlsbad-based Surftech, a stand-up paddle (SUP) and Surfboard manufacturing company announces its collaboration with BLOOM, a materials development company, to develop deck pad traction on select 2018 models of paddleboards.
“Surftech is very conscious about making products with environmentally-friendly materials when we can, and we are proud to partner with BLOOM,” said Surftech’s product director, Dan Watts. “Our waterways are our playgrounds, so we will do everything we can to keep them clean.”
While not yet biodegradable, BLOOM foams offer a significant step forward in the manufacture of flexible foams. A single Surftech paddleboard using BLOOM foam returns 176 gallons of clean, filtered water to habitat and keeps approximately 123 balloons of CO2 (12” birthday balloon equivalent) from entering the atmosphere. “We’re excited about our collaboration with Surftech as they are an established market leader within the paddleboard industry. We hope they will be a beacon for others in the industry to consider their environmental impact in all that they do,” said Rob Falken from BLOOM.

The Surftech boards featuring Bloom deck pads will debut on July 26th to retailers and attendees of the Outdoor Retailer Summer Market in Salt Lake City, Utah, and September’s Surf Expo in Orlando, Florida. The boards are expected to hit retail globally early 2018.

Surftech Alta standup paddle board uses BLOOM foam for traction

The limited release Surftech Alta uses BLOOM foam for its SUP traction.

About Surftech

Shaping the Art of Technology: Surftech was founded in 1989 in a quest to find and utilize new technologies that would bring game improvement to surfers of all abilities everywhere. We build boards for many of the best and most popular surfboard brands on the planet and we were the first to do it! Today we continue to employ the most advanced materials and manufacturing techniques available. We continue to push every boundary utilized in manufacturing, while also attaining a high level of sustainability. We build what others can only dream of doing. Visit us at www.surftech.com for additional information.

 

About BLOOM

Founded in 2015, BLOOM is an American performance-based materials manufacturer based in Meridian, Miss. BLOOM uses algae biomass harvested from freshwater sources around the world, (like lakes, rivers, and ponds) at high risk of algal bloom. Using algae biomass helps improve technical performance and offsets the use of petroleum ingredients found in conventional foams. Learn more at www.bloomfoam.com.

VIVOBAREFOOT Partners with BLOOM to Make the First-Ever Moulded Shoe, Made from Algae

San Diego, May 26, 2017—Leading London-based barefoot shoe company VIVOBAREFOOT announced today its partnership with Meridian MS based BLOOM, which uses algae biomass harvested from freshwater sources around the world (and cleaning them up in the process) to make EVA foams out of a non-fossil fuel for the first time—an innovation set to massively clean up the global shoe industry. VIVOBAREFOOT shoes will be the first full shoes to use the material and will be available for purchase in the summer of 2017.

A pair of VivoBarefoot Ultra shoes, size Men's EU42, returns 57 gallons of clean water to habitat, and 40 balloons-worth of CO2, per LCA data.

A pair of VivoBarefoot Ultra shoes, size Men’s EU42, returns 57 gallons of clean water to habitat, and 40 balloons-worth of CO2, per LCA data.

Founded in 2012, VIVOBAREFOOT is a global barefoot shoe company, offering men’s, women’s and children’s shoes for everyday wear, running, off-road adventures, and more. In addition to encouraging people to get closer to nature, the company prides itself on its sustainability practices.

BLOOM is a performance-based materials manufacturer, founded in 2015. BLOOM offers the first sustainable alternative to the synthetic and petrochemical foams prevalent in today’s market. Using algae biomass helps offset the significant use of petroleum ingredients found in conventional flexible foams.

The VIVOBAREFOOT X Bloom collaboration will start by using the BLOOM algae-EVA foams in the Ultra shoes: the ultimate amphibious adventure shoes. A single pair of men’s size 42 VIVOBAREFOOT X Bloom shoes returns 57 gallons of clean water to habitat and reduces 40 balloons worth of carbon dioxide from the atmosphere, per pair.*

“Our goal is to deliver the most performance-driven materials in the most environmentally-responsible manner,” said Mike Van Drunen, CEO of BLOOM. “It is a goal we constantly strive to improve upon, and we are excited to collaborate with VIVOBAREFOOT on the new Ultra line.”

“This is a true revolution for the footwear industry with the first plant based alternative to the petro-foams in ubiquitous use,” said Galahad Clark, founder and MD at VIVOBAREFOOT. “We are thrilled to be the first company to use BLOOM in our shoes and further our mission to make the perfect shoe… perfect for feet and minimal impact on the planet.”

The Ultra shoe using BLOOM technologies—made from algae—will be available for purchase in July 2017 on www.vivobarefoot.com.

For more information visit www.vivobarefoot.com and www.bloomfoam.com.

 

About VIVOBAREFOOT

VIVOBAREFOOT launched in 2012 as a standalone brand, and is based in London, England. VIVOBAREFOOT is on a mission to change the footwear industry based on one simple insight—shoes should let your feet do their natural thing. The shoes feature a patented, ultra-thin, puncture-resistant sole in every shoe that protects the foot and allows maximum sensory feedback. Designed using ancient wisdom with modern technology VIVOBAREFOOT is a complete shoe collection for off road, exercise and everyday wear, as well as a line for kids. Created by two cousins from a long line of cobblers, Galahad and Asher Clark are on a quest to make the perfect shoe—perfect for feet. VIVOBAREFOOT footwear is produced sustainably using recycled, locally sourced materials in independently monitored factories. For more information on VIVOBAREFOOT, visit www.vivobarefoot.com.

 

About BLOOM

Founded in 2015, BLOOM is an American performance-based materials manufacturer based in Meridian, Miss. BLOOM uses algae biomass harvested from freshwater sources around the world, (like lakes, rivers, and ponds) at high risk of algal bloom. Using algae biomass helps improve technical performance and offsets the use of petroleum ingredients found in conventional foams. Learn more at www.bloomfoam.com.

BLOOM in the Media

From partnering with AECOM to help clean up Florida’s waterways, to launching our first product in collaboration with Firewire Surfboards and Slater Designs, BLOOM has received some impressive media mentions.

We’re honored to have been featured in established, well-respected publications with a pulse on innovation, environmental stewardship, and entrepreneurship. Below are some links to the articles. Please read and share the ones that inspire you most.

  • Fast Company Co.Exist “This Company Wants to Stop Our Algae Epidemic By Sucking It Up and Turning It Into Plastic” by Adele Peters
  • Smithsonian Magazine “This Company is Harvesting Algae to Make Your Next Pair of Sneakers” by Brittany Shoot
  • Treehugger.com “This Startup Turns Deadly Algae Blooms Into Plastic Alternatives” by Derek Markham
    A note on this title: While our harvesting operations aimed at helping to clear impacted waterways is efficient at remediating algae-impacted water, the algae used in our products have to be qualified first as non-toxic. We are a proactive harvester, meaning we help manage waterways to keep algae levels acceptable and safe. A win-win for us and the environment.
  • San Diego Union Tribune “For Carlsbad Businessman, Mission No. 1 is to Heal the Environment” by Lisa Deaderick
  • ADAPT Network “Interview: This Start-up is Turning Algae into Surfboard Traction Pads”

We hope you enjoy, and thanks for your support.

Sincerely,
The BLOOM Team